The studio is located on the first floor of our small building in Amsterdam. It is our creative space to develop new patterns, prints, and products. To think of new artistic concepts, collaborations and future themes. A place to have fun, but also to concentrate on assignments and to meet with clients.
The studio is located at De Hallen, a vibrant environment with neighbors such as Charlie and Mary, The Gather Shop, The Makers Shop and Denim City.
retail concept/graphic design
collaboration UNOBVIOUS x Edwin Pelser
In this collaboration we developed a supermarket for Dutch Design and some Scandinavian brands: The MiniMarket. Easy accessible and friendly priced. Here you can shop for design the same way you shop for your groceries. Goods are presented in a bulky way, all stock is in store. Prices are displayed well, a product-discount is offered weekly.
The interior design is low-cost and sustainable (recycled plastic crates). The visual identity was inspired by examples of Dutch supermarkets.
We developed the interior design for Cognizant's Collaboratory in Amsterdam. The Collaboratory includes a showcase of new technologies in action, a fabrication space for prototyping, tools for ‘making’ and collaboration. Interdisciplinary teams of strategists, designers, technologists, data scientists, and human sciences experts work in the Collaboratory side-by-side with customers and partners to reimagine business and explore the art of the possible with new technologies.
Key elements in the UNOBVIOUS interior concept were 'encounter', 'flexibility', 'transparency' and 'Dutch design'. The purpose of the Collaboratory is to meet people, to gather information, to share visions, find solutions, to work in flexible constellations. Hence 'encounter' and 'flexibility'.
Since the way new technologies actually function is often hard to comprehend, we looked for a counterbalance in the transparency of the furniture: visible constructions, simple design, honest materials.
We introduced Dutch designers and included them in the interior, such as Dirk van der Kooij, Waarmakers, Piet Hein Eek, Marleen Kurvers, Functionals, Moooi and Tonone. Mr Adam Type created a unique screen print.
Development of the visual identity of 'VERY NOW#1", a pilot-touring program focused on highly topical theatre called Performance. This genre is multidisciplinary and focuses on the intersection of theater, dance and installation / visual arts.
This project was initiated by Veem and SPRING and was presented in Groningen, Tilburg and Amsterdam. The visual identity was used to promote the project on websites, social media and posters.
Client: Edwin Pelser
We created the visual identity for Edwin Pelser, a design shop with a strong focus on young Dutch design. We developed a logo, stationery set, newsletter, website, flyer and wrapping paper.
Recently we updated the wrapping paper. The new concept is double sided, therefor usable on both sides. One side is strictly visual, a collage of photo's, drawings and silhouettes. The other side is textual and tells the stories of the products as shown on the other side. Two colors are used: red and fluor red. This design is also used for new flyers and stationery set.
Client: SPRING PerformingArts Festival
During the 2016 edition of the festival we were invited to select several performances to attent. After each performance we created a visual review, as a contrast to the written review which is considered a 'normal' format to review a performance. The visual reviews were being used in online communications.
Adva Zakai (IL / BE) - Last Seen Standing Between Brackets
Dries Verhoeven (NL) - Guilty Landscapes, episode I
Edit Kaldor (HU / NL) - Web of Trust
Nicole Beutler (DE/ NL) - 6: THE SQUARE
Jerzy Bielski & Sandra Abouav (PL / FR / NL) - + - /, 1 = _ ; X %
Holzinger & Riebeek / CAMPO (AT/NL/BE) - Schönheitsabend
Client: The Smart Engine
We developed the visual identity of The Smart Engine, a new recruitment agency for consulting, coaching and training in Amsterdam.