The store on the ground floor is our playground. Here we present our works, the results of our collaborations, art projects and more. We always start with a theme, and curate the space accordingly. We love the adventure to see where this starting point takes us.
The theme might vary once or several times a year, therefor the space will change regularly. New products, new collaborations, a new vibe...
So visit regularly and ask about our latest plans!
The first theme that inspired us to develop new patterns and prints, to choose collaborators, to select art projects and to develop a limited edition is 'De Stijl'.
100 years ago 'De Stijl' was established by introducing a monthly magazine by Theo van Doesburg. The members of De Stijl tried to give shape to the modernization through maximizing simplicity and abstraction. Both in architecture and in painting one came to abstract compositions. The main stylistic features of De Stijl are:
- Reducing artworks and designs to their most basic forms.
- Artworks and designs in which line, color and shape are clearly recognizable.
- Asymmetrical compositions and designs.
- Application of pure, primary colors and "neutral" colors (white, gray and black).
- Artworks and designs according to the orthogonal system, i.e. only horizontal and vertical directions.
Further, members of De Stijl had an utopian faith in human progress through technical, scientific and social improvements. Belief in the universality of things. Objectivity (universal) would win over subjectivity (the individual).
Important members of 'De Stijl' are Theo van Doesburg, Piet Mondriaan, Bart van der Leck, Gerrit Rietveld and Georges Vantongeloo.
Inspired by 'De Stijl' we created a collection of patterns. Characteristic elements are primary colors (red, yellow and blue) and non-colors (black, gray and white), rectangles, horizontal, vertical and diagonal lines and cubist forms. We applied these elements in our patterns, prints and products.
Within the theme of De Stijl we selected several art projects to present in the store:
Suzie Van Staaveren - TC3.1
Suzie Staaveren is a graduate of the Royal Academy and winner of the Heden Startprijs 2016. She has a refreshing look at sculptures and her positive energy make her work unique and accessible.
The objects that she makes cannot be captured in a category. This collection of glazed brick, TC3.1, is a three-dimensional picture, in which the composition is subject to change. The changing and realignment of its work through engagement of both the public and the forces of nature is characteristic of her work.
Woes Van Haaften - Post Modern
Creative director, curator, cultural initiator. Post Modern is a collection of postcard sized artworks, developed by established artists and designers. The project is ongoing, new artworks will be added periodically. In store now works of Floris Hovers, Aukje Fleur Janssen, Elvis Wesley, Iwan Pol, Martina Lasinger, B.D.Graft, Job van den Berg, Tijs Gilde, Roos Gomperts, Sander Wassink and Mainstudio.
PutGootink - Choreographic Lines
In 2016 graphic designer duo PutGootink developed Choreographic Lines, a series of five stamps with simple graphic shapes and lines. The countless combinations of these five stamps form an abstract choreography that refers to structures and rhythms in image and language. PutGootink realized a series of unique, hand-stamped cards in sets of four for sale.
Knust/Extrapool - Slimtarra
Smart Packaging is a wallpaper project of Extrapool; many artists have created beautiful designs. Slimtarra is printed in the stencil workshop of Knust in Nijmegen. The printing technique affects the pattern and the final result. The wallpaper can only be printed on A3 size and not, as usual, on a roll. This has a big advantage: by tilting the paper, you can play with the pattern. Wallpaper your walls with art!
The first Limited Edition collaboration: Graphic Surgery X UNOBVIOUS.
Layered mirror - edition of 12 - size 40x57 cm - € 450,-
Available now in store!
Unobvious is constantly looking for artists to develop a limited edition. In close collaboration we explore skills, wishes and possibilities to get to a joint vision. This results in an unique product in limited edition.
Our first collaborating partner is Graphic Surgery, Erris Huigens and Gysbert Zijlstra.
Graphic Surgery: "....Glitches. Lines. Black. White. Space. Negative space. The work of Graphic Surgery crosses many boundaries of genre and production method. They work with design, video, public murals, installation, among other things. What stays the same in their practice is the paired back visual language deployed and the predominantly black and white non colour scheme that has become their trademark...."