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The Studio


The studio is located on the first floor of our place in Amsterdam, above the store which is on the ground floor. It is our creative space to develop quirky concepts, playful goods and bold graphic design.

Unobvious is your B-to-B partner to update your retail collection, to rebrand your look and feel or to finetune your artistic/retail concept. We can develop products to fill the gap in your collection, advise on how to present your goods to your customer and develop all materials to do so. We are experts in advising you on and developing your graphic design to promote your brand, event or festival. And we can advise on matching products, merchandise and signing.

Unobvious is playful, colorful and always tries to put you just slightly out of your comfort zone.

Our studio is located at De Hallen, a vibrant environment with neighbors such as Qnoop, The Gather Shop, The Makers Shop, Denim City and of course the Filmhallen and the Foodhallen.

A nice place to visit when in Amsterdam, and yes, please do stop by for a coffee!

Scroll down to see our projects.

SCROLL DOWN

The Studio


The studio is located on the first floor of our place in Amsterdam, above the store which is on the ground floor. It is our creative space to develop quirky concepts, playful goods and bold graphic design.

Unobvious is your B-to-B partner to update your retail collection, to rebrand your look and feel or to finetune your artistic/retail concept. We can develop products to fill the gap in your collection, advise on how to present your goods to your customer and develop all materials to do so. We are experts in advising you on and developing your graphic design to promote your brand, event or festival. And we can advise on matching products, merchandise and signing.

Unobvious is playful, colorful and always tries to put you just slightly out of your comfort zone.

Our studio is located at De Hallen, a vibrant environment with neighbors such as Qnoop, The Gather Shop, The Makers Shop, Denim City and of course the Filmhallen and the Foodhallen.

A nice place to visit when in Amsterdam, and yes, please do stop by for a coffee!

Scroll down to see our projects.

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Festival Designkwartier


The 5th edition (2018) of Festival Designkwartier was organised by Edwin Pelser and Creative Studio Unobvious. The festival is an initiative of Foundation Designkwartier Den Haag

Festival Designkwartier mixes presentations, shops, activities, and exhibitions in the design field into an inspiring event. For three days, the Zeeheldenkwartier is the domain of leading designers and new talent with exciting projects. Over 100 (Dutch) designers were presented in about 80 locations in the Zeeheldenkwartier in The Hague.

Festival Designkwartier


The 5th edition (2018) of Festival Designkwartier was organised by Edwin Pelser and Creative Studio Unobvious. The festival is an initiative of Foundation Designkwartier Den Haag

Festival Designkwartier mixes presentations, shops, activities, and exhibitions in the design field into an inspiring event. For three days, the Zeeheldenkwartier is the domain of leading designers and new talent with exciting projects. Over 100 (Dutch) designers were presented in about 80 locations in the Zeeheldenkwartier in The Hague.

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Edwin Pelser


Unobvious created the visual identity for Edwin Pelser, a design shop with a strong focus on young Dutch design. We developed a logo, stationery set, newsletter, website, flyer and wrapping paper.

Recently we updated the wrapping paper. The new concept is double sided, therefor usable on both sides. One side is strictly visual, a collage of photo's, drawings and silhouettes. The other side is textual and tells the stories of the products as shown on the other side. Two colors are used: red and fluor red. This design is also used for new flyers and stationery set.

Edwin Pelser


Unobvious created the visual identity for Edwin Pelser, a design shop with a strong focus on young Dutch design. We developed a logo, stationery set, newsletter, website, flyer and wrapping paper.

Recently we updated the wrapping paper. The new concept is double sided, therefor usable on both sides. One side is strictly visual, a collage of photo's, drawings and silhouettes. The other side is textual and tells the stories of the products as shown on the other side. Two colors are used: red and fluor red. This design is also used for new flyers and stationery set.

 

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MiniMarket


collaboration UNOBVIOUS x Edwin Pelser

In this collaboration Unobvious developed a new retail concept: a supermarket for Dutch Design and some Scandinavian brands - The MiniMarket. Easy accessible and friendly priced. Here you can shop for design the same way you shop for your groceries. Goods are presented in a bulky way, all stock is in store. Prices are displayed well, a product-discount is offered weekly.

The interior design is low-cost and sustainable (recycled plastic crates). The visual identity was inspired by Dutch supermarkets.

MiniMarket


collaboration UNOBVIOUS x Edwin Pelser

In this collaboration Unobvious developed a new retail concept: a supermarket for Dutch Design and some Scandinavian brands - The MiniMarket. Easy accessible and friendly priced. Here you can shop for design the same way you shop for your groceries. Goods are presented in a bulky way, all stock is in store. Prices are displayed well, a product-discount is offered weekly.

The interior design is low-cost and sustainable (recycled plastic crates). The visual identity was inspired by Dutch supermarkets.

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Cognizant Collaboratory


Unobvious developed the interior design concept for Cognizant's Collaboratory in Amsterdam. The Collaboratory includes a showcase of new technologies in action, a fabrication space for prototyping, tools for ‘making’ and collaboration. Interdisciplinary teams of strategists, designers, technologists, data scientists, and human sciences experts work in the Collaboratory side-by-side with customers and partners to reimagine business and explore the art of the possible with new technologies.

Key elements in the Unobvious interior concept were 'encounter', 'flexibility', 'transparency' and 'Dutch design'. The purpose of the Collaboratory is to meet people, to gather information, to share visions, find solutions, to work in flexible constellations.  Hence 'encounter' and 'flexibility'.

Since the way new technologies actually function is often hard to comprehend, we looked for a counterbalance in the transparency of the furniture: visible constructions, simple design, honest materials.

We introduced Dutch designers and included them in the interior, such as Dirk van der Kooij, Waarmakers, Piet Hein Eek, Marleen Kurvers, Functionals, Moooi and Tonone. Mr Adam Type created a unique screen print.

Cognizant Collaboratory


Unobvious developed the interior design concept for Cognizant's Collaboratory in Amsterdam. The Collaboratory includes a showcase of new technologies in action, a fabrication space for prototyping, tools for ‘making’ and collaboration. Interdisciplinary teams of strategists, designers, technologists, data scientists, and human sciences experts work in the Collaboratory side-by-side with customers and partners to reimagine business and explore the art of the possible with new technologies.

Key elements in the Unobvious interior concept were 'encounter', 'flexibility', 'transparency' and 'Dutch design'. The purpose of the Collaboratory is to meet people, to gather information, to share visions, find solutions, to work in flexible constellations.  Hence 'encounter' and 'flexibility'.

Since the way new technologies actually function is often hard to comprehend, we looked for a counterbalance in the transparency of the furniture: visible constructions, simple design, honest materials.

We introduced Dutch designers and included them in the interior, such as Dirk van der Kooij, Waarmakers, Piet Hein Eek, Marleen Kurvers, Functionals, Moooi and Tonone. Mr Adam Type created a unique screen print.

 

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VERY NOW#1


Unobvious developed the visual identity of 'VERY NOW#1", a pilot-touring program focused on highly topical theatre called Performance. This genre is multidisciplinary and focuses on the intersection of theater, dance and installation / visual arts.

This project was initiated by Veem House for Performance / SPRING Performing Arts Festival  and was presented in Groningen, Tilburg and Amsterdam. The visual identity was used to promote the project on websites, social media and posters.

VERY NOW#1


Unobvious developed the visual identity of 'VERY NOW#1", a pilot-touring program focused on highly topical theatre called Performance. This genre is multidisciplinary and focuses on the intersection of theater, dance and installation / visual arts.

This project was initiated by Veem House for Performance / SPRING Performing Arts Festival  and was presented in Groningen, Tilburg and Amsterdam. The visual identity was used to promote the project on websites, social media and posters.

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SPRING Visual Reviews


Client: SPRING PerformingArts Festival

During the 2016 edition of the festival Unobvious was invited to select several performances to attent. After each performance we created a visual review, as a contrast to the written review which is considered a 'normal' format to review a performance.  The visual reviews were being used in online communications. 

performances:

Adva Zakai (IL / BE)  - Last Seen Standing Between Brackets  

Dries Verhoeven (NL) - Guilty Landscapes, episode I 

Edit Kaldor (HU / NL) - Web of Trust 

Nicole Beutler (DE/ NL) - 6: THE SQUARE 

Jerzy Bielski & Sandra Abouav (PL / FR / NL) - + - /, 1 = _ ; X %

Holzinger & Riebeek / CAMPO (AT/NL/BE) - Schönheitsabend

SPRING Visual Reviews


Client: SPRING PerformingArts Festival

During the 2016 edition of the festival Unobvious was invited to select several performances to attent. After each performance we created a visual review, as a contrast to the written review which is considered a 'normal' format to review a performance.  The visual reviews were being used in online communications. 

performances:

Adva Zakai (IL / BE)  - Last Seen Standing Between Brackets  

Dries Verhoeven (NL) - Guilty Landscapes, episode I 

Edit Kaldor (HU / NL) - Web of Trust 

Nicole Beutler (DE/ NL) - 6: THE SQUARE 

Jerzy Bielski & Sandra Abouav (PL / FR / NL) - + - /, 1 = _ ; X %

Holzinger & Riebeek / CAMPO (AT/NL/BE) - Schönheitsabend